| Company A has been rated #1 on Overture for weeks due to a strong max bid. They have their "Autobidding" feature turned on in hopes of minimizing cost and maximizing ROI. |
| Company | Position | Max Bid ($) | Cost ($) |
| Company A | 1 | 10.00 | 6.57 |
| Company B | 2 | 6.56 | 6.56 |
| Company C | 3 | 6.55 | 5.05 |
| With the introduction of a new advertiser, Company A's cost per click drives up. In this case, each click costs $0.44 more, and based on their daily click volume, this totals $41/day. |
| Company | Position | Max Bid ($) | Cost ($) |
| Company A | 1 | 10.00 | 7.01 |
| New Company | 2 | 7.00 | 6.57 |
| Company B | 3 | 6.56 | 6.56 |
| In a strategic move, New Company finds that it can retain the same position and cpc, while upping their max bid in order to force Company A to pay more. In this scenario, Company A loses $325/day. |
| Company | Position | Max Bid ($) | Cost ($) |
| Company A | 1 | 10.00 | 10.00 |
| New Company | 2 | 9.99 | 6.57 |
| Company B | 3 | 6.56 | 6.56 |
| When you use SmarterSite's Bid Management Solution, you will save time and money. Our solution offers features beyond what Overture's AutoBid can do for your bidding cost effectiveness and bidding strategy. |
| We have saved our clients thousands of dollars each month by providing our Bid Management Solutions. |
| Contact us to begin reducing your PPC advertising budgets. Support@SmarterSite.com |