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SmarterSite
Bid Management FAQ
What are the advantages of our Bid Management
Solution?
Your
HR costs are reduced.
By outsourcing your PPC bid management, you needn't sit at your computer
checking in on your accounts with all the PPC engines. You are now free
to tackle items of greater importance in your business.
Your
PPC Internet advertising budgets are reduced.
Our service offers many features to maximize your exposure, while reducing
your ad costs. Our service generally pays for itself quite quickly. See
below for a few of the features our bid management solution can provide.
Your
bidding strategy improves.
SmarterSite allows you to customize the timed bidding intervals for each
individual keyword listing. This ability allows you to give priority to
your most competitive keyword listings by having them update more frequently
than your lower priority keyword listings.
You
maintain control.
You set all the parameters for every bid on each keyword in every engine.
When you use our service, your control over the bidding increases. Continue
to receive reporting capability from the PPC engine in full, or ask us
about customizing your reports for you.
You
are constantly in control.
You have a Central Maintenance Console to update your bidding parameters
at any time.
Click here to view the SmarterSite
Bid Management Console
How
do we do this?
We continuously
update your bidding for every keyword in each engine, as often
as the search engine allows. Overture, for example, allows up to once
per hour.
Our service
functions as a "central console"
for all your PPC accounts.
Our software
eliminates bid gaps, ensuring that your bid
creates a better ROI through increased traffic on advertising dollars
spent.
One feature
we offer is the ability to maintain a specific rank
for each keyword, no matter what the bid. This saves you from checking
in and manually maintaining it yourself.
We also provide
the option for a fall back rank for each
keyword, should the one you desire be outside your budget.
For non-Overture
accounts, we provide an Auto Bidding feature
that allows you to pay just one penny above the listing below you.
We enable
you to set two different sets of rules -
one for high sales times, and another for low sales times. This feature
allows you to capitalize on your advertising budget without wasting money.
In Overture
accounts, we hide your true maximum bid -
eliminating forced overbidding and giving you an advantage over your competitors.
PPC search
engines are designed to offer you the maximum amount of exposure you are
willing to pay for. While Overture created their "Auto Bid"
as a client solution to their business model, we created our solution
to ensure a more fair marketplace in the PPC game.
Please Click
Here to see how SmarterSite Bid Management compares to Overture Auto Bidding.
SmarterSite
Bid Management vs. Overture Auto Bidding
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